On November 27th, the world’s most expensive vintage movie poster – the original Dracula one-sheet from 1931 – was auctioned off for $525,800 USD.
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You hear that? It’s the faint hum of carollers rehearsing “Silent Night”. It’s the distant jangle of a sleigh bell jingling…a ring-ting-tingling too. And if you listen close enough, you’ll hear the faraway bellow of Santa’s “ho, ho, ho,” as he briefs his elvish marketing team on the details of another dazzling direct mail campaign.
The spookiest time of the year is around the corner, and we’re eerily thrilled!
A new school year has begun. Teachers have dusted off chalk brushes. The cafeteria lady has a brand new “secret” sauce. And children are already counting down the days until summer vacation. And at Print Three, we’re offering advice on creating effective content for school newsletters, ensuring they don’t become paper airplane parts in classrooms.
Welcome to 2017, where everyone is glued to their smartphones, tablets, and laptops.
As a small business, it’s economically sensible for your advertising strategies to take a no-frills, information-based approach.
At Print Three, we’ve already debunked the myth that print is dead. We’ve also shown that while you can’t deny digital marketing’s effectiveness, it’s necessary to bridge the gap between your print and digital marketing. There are also certain instances where the World Wide Web won’t do, and classic print can’t be rivaled. As the saying goes, everything old is new again.
If you’re going to spend the money on an out of home or print campaign, you’ll need excellent creative execution to put your mouth where your money is, so to speak.
Thanks to the digital era we live in, every colour in the spectrum is at our fingertips. You can choose from hundreds of swatches at hardware stores, leaf through endless pages of Pantone books, or fiddle with colour finders in computer programs until you achieve the perfect hue.
If you aren’t leveraging the potency of social media marketing, you’re several steps behind your competitors, regardless of your industry.